Image via YouTube. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers," said Bragg. New York : The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to … Focusing on a sample of 418 YouTube videos, they recorded whether food or drinks were shown in the videos, what items and brands were shown, and assessed their nutritional quality. Questions? He loves playing Minecraft, Roblox, and “Plants vs. Zombies: Garden Warfare” on his primary YouTube channel. Photograph: HollenderX2/The Guardian Those … The growing popularity of so-called “kid influencers” is raising questions about the potential impact of sharing children’s lives online. Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they’re racking up billions of page views, according to … Not just that, you should also be able to engage with parents and kids at the same time. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 – whose ages ranged from 3 to 14 years old – and analysed their most-watched videos. More and more toy makers are turning to YouTube kid influencers because of their authenticity. Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views: Little-known but common form of product placement boosts children's exposure to unhealthy food, warrants stronger regulations. They are soon launching their own YouTube channel as well. For parents, though, the difficulty lies in trusting the content to be kid-friendly, which is not always the case. On his travels, he is always armed with a FujiInstax210. They can earn big profits from ads and endorsements in their videos. Make way for kid influencers! Kid Influencers Promoting Junk Food On YouTube, Study Finds by Raksha Hegde published on - October 26, 2020 Kid social media influencers are promoting junk food and sugar-filled beverages in their YouTube videos, and they are garnering more than a billion views, according to a new study published in the Pediatrics journal. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 per cent) promoted food and drinks. These kid influencers have dreams of conquering the world’s biggest waves. In this week's newsletter: Why Amazon sponsoring influencers' effort to give back to delivery drivers is troubling, and how internet stars are able to grow out of their family-friendly image with a lot more ease than traditional celebrities. She is one of the youngest fashion kid influencers around the globe. All rights reserved. It’s Become A Lot Easier For Famous Internet Teens To Transition Out Of Their Good-Kid Image. In the study, published this month in Pediatrics, researchers looked at videos featuring the five most watched kid influencers on YouTube — a group ranging in age from three to 14 years old — focusing on the amount of time spent on any given activity, be it … "Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views: Little-known but common form of product placement boosts children's exposure to unhealthy food, warrants stronger regulations." They picked up the best surfing tricks from their dad, Kaleo Roberson, who is a pro-surfer. Ryan of Ryan’s ToysReview, is an adorable U.S. based 6-year-old who reviews children’s toys of all types for viewers multiple times a week. 'Kid influencers' classed as child labour under new law Child social media influencers will be regulated under a new French law passed on 6 October, 2020 Getty Images/iStockphoto With the help of their dad, they upload kid-friendly content on their YouTube channel. The 'kid influencers' -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. New York: The 'kid influencers' - children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays - are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. Or view hourly updated newsfeeds in your RSS reader: Keep up to date with the latest news from ScienceDaily via social networks: Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. In fact, the highest-paid YouTube influencer of the past two years was an eight-year-old who earned $26 million last year. Keep reading for our list of Millie-Belle loves to dress up in oversized hats, sunglasses, and caps. A joint YouTube channel run by five siblings, KidToyTesters creates content that is fun and kid-friendly. In 2018 … One such kidfluencer account was Ryan’s World, which has more than 26 million subscribers on its YouTube channel featuring 8-year-old Ryan Kaji. Major brands around the world are lining up to find the newest kid on the block. Their Instagram channel has a following of over 3 million. Celebrities are used to sell products all the time, but … Views expressed here do not necessarily reflect those of ScienceDaily, its staff, its contributors, or its partners. "Kids already see several thousand food commercials on television every year, and adding these YouTube videos on top of it may make it even more difficult for parents and children to maintain a healthy diet," said Marie Bragg, assistant professor of public health nutrition at NYU School of Global Public Health and assistant professor in the Department of Population Health at NYU Langone. Two of YouTube’s first stars, Rhett McLaughlin and Link … © Grin Technologies Inc. 2020. ScienceDaily, 26 October 2020. They may be small, but young YouTubers have mighty influence. The highest-earning child influencers of 2019 have been revealed — and the list comes just weeks after it emerged the parents of YouTube's highest-earning star … From YouTube to TikTok to network TV, batteryPOP’s Kidfluencers® … Kidtoytesters. Kid influencers are young online celebrities with large social media fan bases. The researchers found that the five most popular kid influencers in 2019 were ages 3 to 14 years old. In the past, they have collaborated with Puma to design a special line of shoes. HOUSTON – A study looked at the top kid influencers on YouTube and found they’re making millions of dollars to advertise unhealthy products to your kids. This bright young boy regularly reminds his fans that you don’t have to be good at something … Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 -- whose ages ranged from 3 to 14 years old -- and analysed their most-watched videos. For his loyal YouTube fans, he has special merchandise on his website that has his EGTV logo on them. They test out different games every week and upload their reviews on their channel. When finding videos for young children to watch, millions of parents turn to videos of "kid influencers," or children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays. ScienceDaily shares links with sites in the. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 — whose ages ranged from 3 to 14 years old — and analysed their most-watched videos. Researchers viewed over 400 YouTube videos hosted by "kid influencers" between the ages of 3 and 14, popular for reviewing food or toys. … The videos featuring junk food product placements were viewed more than 1 billion times -- a staggering level of exposure for food and beverage companies. His Instagram feed is full of his adventures around New York City. Influencer marketing has been around for a while, but now it is opening up its doors for kid influencers. 8-year-old Stella and 6-year-old Blaise Bennett love to play sports and visit California’s scenic beaches. Her account is handled by her parents, who run a vintage clothing store in Tokyo, Japan. New Jersey twins Ava and Alexis McClure were included in Forbes magazine’s list of top kid influencers in 2017. ScienceDaily. YouTube is the second most visited website in the world and is a popular destination for kids seeking entertainment. (CNN) — Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they’re racking up billions of page views, according to … He also has his own line of toys and clothing which are available at Walmart and Target stores. Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views Little-known but common form of product placement boosts children's exposure to … They can earn big profits from ads and endorsements in their videos. A review of 418 videos from popular “kid influencer” channels on YouTube found that almost 43 percent included promotion of food and drink items. From strollers to soft toys and snacks, they have promoted it all in their unique sassy voices. According to statistics, a whopping 91% of teens, aged 13-17, watch videos on YouTube. This 12-year-old British kid influencer has over 2 million subscribers on YouTube. If you want to reach out to kids and their parents, here are some kid influencers that your brand should work with. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love.Â. Amaal Alruwaily, Chelsea Mangold, Tenay Greene, Josh Arshonsky, Omni Cassidy, Jennifer L. Pomeranz, Marie Bragg. The highest-paid YouTube influencer of the past two years was an eight-year-old who earned $26 mn last year. The growing popularity of these YouTube videos have caught the attention of companies, who advertise or sponsor posts to promote their products before or during videos. Since 2017, Pocket.watch, a media company for children, has been handling the marketing and merchandising for Ryan’s YouTube channels. Videos on Sidewalk Cops, Power Wheels racing, and toy reviews are some of the things the kid influencers are popular for. To document the extent of the phenomenon, Dr. Bragg and her colleagues identified five of the top kid influencers on YouTube, including Ryan, and analyzed 418 of … We know Influencers come in all shapes and sizes… from your mega influencers like the Kardashian-Jenner clan to unfluencers with fewer than 3000 followers (and much more niched-down audiences). 12 Kid Influencers That Can Help You Target the Younger Generation, Quick Guide to IGTV for Brands and Influencers, Top 2021 Instagram Updates that will Impact your Influencer Marketing Campaigns, What Are Influencer Pods? Please tell us about them in the comments section below. #4 | Rhett and Link. To bridge the gap between these two generations, kid influencers are perfect. Most kid influencers have their parents handling their brand partnerships, so download our influencer outreach templates to craft better outreach messages that will sway parents. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 per cent) promoted food and drinks. METHODS: Researchers used Socialbakers data to identify the 5 most-watched kid influencers (ages 3 to 14 years) on YouTube in 2019. . Instagram and YouTube respond Both YouTube and Instagram prohibit accounts by individuals younger than 13. Their most popular video is the one where all of the kids recreate a scene from “The Little Mermaid.” It has garnered over 38 million views. In the past, these kid influencers have collaborated with shoe brands and surfboard designers. It is not intended to provide medical or other professional advice. They produce videos that earn them around $3,000 to $20,000 per sponsored video. Content on this website is for information only. The five most-watched influencers in … Although television advertising is a major source of food marketing, companies have dramatically increased online advertising in response to consumers' growing social media use. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands, → Free Download: Influencer Outreach Templates, download our influencer outreach templates, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, Ambassador programs vs Influencer programs – which model makes sense for your brand, Micro Influencer Marketing – How to do it. Kid Influencers, Bloggers and Vloggers Who Are Crushing It! Her content mainly focuses on kids’ fashion trends. New York, Oct 26: The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. Her Instagram account is handled by her mom. Their Instagram account is handled by their mom, Katie Stauffer, who ensures these twin kid influencers are coming up with fresh videos every day. New York, October 26 The 'kid influencers -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- … In fact, the highest-paid YouTube influencer of the past two years was an 8-year-old who earned $26 million last year. These “kid influencers” are typically children themselves who have become YouTube celebrities for their videos, which show them unwrapping … But it is advertising, and numerous studies have shown that children who see food ads consume more calories than children who see non-food ads, which is why the National Academy of Medicine and World Health Organization identify food marketing as a major driver of childhood obesity," said Bragg. Today, kid influencers have the power to reach, engage, and connect with other kids as well as their parents. Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they're racking up billions of page views, according to a new study published Monday With food and beverage companies also turning to online advertising, even these kid influencers are being tapped to promote products. ScienceDaily. Clara Lukasiak gained popularity when she appeared on the reality show, Dance Moms. Emma and Mila Stauffer’s cute and funny videos from Instagram have been going viral all over the web. YouTube, which is … Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Yumiko (15), Sachiko (13), Kimiko (9), Kenzo (7), and Raiden (3) are the kid influencers who appear on this channel. Their Instagram and YouTube feeds are full of fearless antics and playful banter. More than 90 percent of the products shown were unhealthy branded food, drinks, or fast food toys, with fast food as the most frequently featured junk food, followed by candy and soda. New York University. New York: The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. Ryan of Ryan ToysReview, for example, boasts 16 million subscribers with over 16.5 trillion views and he’s only 6 years old. If you want to engage kids, you need content that is kid-friendly and relatable. Their Instagram account has more than 68k followers. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 – whose ages ranged from 3 to 14 years old – and analysed their most-watched videos. All of these kid influencers' accounts are run by their parents. Since then, she has excelled at acting, dancing, and modeling. "It's a perfect storm for encouraging poor nutrition -- research shows that people trust influencers because they appear to be 'everyday people,' and when you see these kid influencers eating certain foods, it doesn't necessarily look like advertising. "Parents may not realize that kid influencers are often paid by food companies to promote unhealthy food and beverages in their videos. "We need a digital media environment that supports healthy eating instead of discouraging it.". These kid influencers also engage their 3 million subscribers through giveaways and challenges. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019--whose ages ranged from 3 to 14 years old--and analyzed their most-watched videos. The growing popularity of kid influencers have caught the attention of companies, who advertise or sponsor posts to promote their products before or during videos. Fashion is her niche, but she doesn’t shy away from exploring other areas as well. She has a distinctive sense of style and loves to play around with oversized sunglasses and other accessories. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,’ said Bragg. Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. Her Instagram account, which has more than 968k followers, is managed by her mom. Katie also features her other three kids on the channel often. New York University. Since YouTube and Instagram prohibit activity by individuals younger than 13, all of these kid influencers' accounts are run by their parents. According to the … New York University. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers," said Bragg. (2020, October 26). Only a few videos featured unhealthy unbranded items like hot dogs (4 percent), healthy unbranded items like fruit (3 percent), and healthy branded items like yogurt brands (2 percent). Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 -- whose ages ranged from 3 to 14 years old -- and analyzed their most-watched videos. Food and beverage companies spend $1.8 billion dollars a year marketing their products to young people. Not only is Ryan easily the largest child influencer on YouTube, he is also one of the largest creators on the platform period. practices of kid influencers on YouTube to ensure they are developed in a secure, positive, fun and responsible environment. Grow your channel, connect with creators, work with an award winning studio and partner with top brands. Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. New York, Oct 26 (IANS) The kid influencers -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. At the age of two, she partnered with children’s brand Little Miss Aoki and made an appearance on the red carpet. Earnings: $17.5 million. Millie-Belle’s photos are fabulous and you can tell the little toddler has a bright future in the world of fashion. These “kid influencers” are typically children themselves who have become YouTube celebrities for their videos, which show them unwrapping … California brothers, Gabriel (11) and Garrett (9) love to introduce their audience to new games. When he expressed his desire to make his own videos, his mom set up a YouTube channel for him. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 percent) promoted food and drinks. Financial support for ScienceDaily comes from advertisements and referral programs, where indicated. You're the Star! This means you need to make content for two different target audiences. Laerta is one of the most fashionable kid influencers on Instagram. This three-year-old Australian kid influencer is one of the youngest social media influencers on Instagram. "The allure of YouTube may be especially strong in 2020 as many parents are working remotely and have to juggle the challenging task of having young kids at home because of COVID-19," said Bragg, the study's senior author. In a … Materials provided by New York University. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,’ said Bragg. Citation: Kid influencers are promoting junk food brands on YouTube—garnering more than a billion views (2020, October 26) retrieved 17 December This document is subject to copyright. To date, he is the most subscribed child on YouTube with 9.4 million subscribers and more than 16.5 trillion video views. This six-year-old’s YouTube channel releases new toy reviews and has over 25 billion views on his channel. They are your target audience, and they know what works for them. www.sciencedaily.com/releases/2020/10/201026081501.htm (accessed December 19, 2020). This kid influencer was named one of the highest paid YouTube entrepreneurs in 2017 by Forbes Magazine. Screenshot of YouTube kid influencer Ryan Kaji, pretending to be a McDonald’s cashier in an episode of his show “Ryan’s World.” The 9-year-old took in $26 million in 2019, making him the top YouTube earner that year. Join batteryPOP’s Kidfluencer® network and team up with some of the most creative kid influencers in the biz! Take note! Focusing on a sample of 418 YouTube videos, they recorded whether food or drinks were shown in the videos, what items and brands were shown, and assessed their nutritional quality. (CNN) Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they're racking up billions of page views, … The most successful kid influencer working today is 8-year-old Ryan Kaji, whose channel Ryan's World is watched by 23 million subscribers. Note: Content may be edited for style and length. In 2016, he won the “YouTube Star of the Year” Award at the MEGA Awards. The researchers encourage federal and state regulators to strengthen and enforce regulations of junk food advertising by kid influencers. Kids and teens look up to young YouTube stars and are more likely to turn to them for product recommendations in comparison to TV ads. Nearly half of all "kid influencers" on YouTube promote food and beverage products, and more than 90% of them are for unhealthy or fast-food brands, according to an … A joint YouTube channel run by five siblings, KidToyTesters creates content that is fun and kid-friendly. Big brands like Target and Covergirl are already bringing in kid influencers to reach out to younger audiences. GRIN also recommends this Quick Guide: Influencer Types: Which is best for your brand? According to Forbes, he was the highest-earning YouTuber in 2019, bringing in an estimated $26 million last year alone. "Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views: Little-known but common form of product placement boosts children's exposure to unhealthy food, warrants stronger regulations." Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 — whose ages ranged from 3 to 14 years old — and analysed their most-watched videos. Because of his outgoing nature, he is a favorite with brands who promote travel and adventure. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019—whose ages ranged from 3 to 14 years old—and analyzed their most-watched videos. Have you seen any other kid influencers on social media? Justin, Eric, and Steve Roberson started surfing when they were just two years old. RLCS, Revista Latina de Comunicación Social, 73 – Pages 1211 to 1230 "It was concerning to see that kid influencers are promoting a high volume of junk food in their YouTube videos, and that those videos are generating enormous amounts of screen time for these unhealthy products," said Bragg. This six-year-old kid influencer’s Instagram feed showcases trendy kid outfits, the latest accessories, and fun kids’ toys. Ethan. The authors of the study analyzed over 400 YouTube videos featuring so-called kid influencers — children with large social media followings who … So, kid influencers can rev up any brand’s marketing efforts. Top Kid Influencers of 2020 IZEA May 12, 2020 June 9th, 2020 No one can deny that technology is more accessible than ever, especially with the widespread use of smartphones and tablets. Son of National Geographic photographer, Aaron Huey, he often accompanies his father on his assignments. More than 80 percent of parents with a child younger than 12 years old allow their child to watch YouTube, and 35 percent of parents report that their kid watches YouTube regularly. Video Abstract OBJECTIVES: We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. According to a report from PricewaterhouseCoopers LLP, the under-13 digital media market is showing a 25 percent year-on-year growth rate. He also has a secondary YouTube channel where he uploads unboxing videos and reviews. We searched … River Civilizations' End: Climate Not Invasion, New Atomic Clock Keeps Time Even More Precisely, DNA Regions in Our Brain That Make Us Human. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,” said Bragg. Coco’s Instagram feed features clothes and accessories from Burberry, Gucci, Marc Jacobs, and other luxury brands. Have any problems using the site? They love to surf, skate, and play pranks on each other. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,” Bragg said. While the researchers do not know which food and drink product placements were paid endorsements, they find these videos problematic for public health because they enable food companies to directly -- but subtly -- promote unhealthy foods to young children and their parents. At the time of the study in the summer of 2019, food and beverage companies spent $1.8b annually marketing to children, mostly through television … Yumiko (15), Sachiko (13), Kimiko (9), Kenzo (7), and Raiden (3) are the kid influencers who appear on this channel. Kid influencers are young online celebrities with large social media fan bases. Whenever they step out, they make sure they are donning stylish outfits. Working with kid influencers and their parents can be really helpful for your marketing campaigns. Ryan Kaji, known by his YouTube channel name, Ryan ToysReviews, is one of the most popular kid influencers in the game. This 8-year-old kid influencer is also one of the youngest photographers on Instagram. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 percent) promoted food and drinks. Kid influencers’ parents post videos of their children doing things like playing with toys and unwrapping presents — oftentimes to huge audiences. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! When Ryan was only three years old, he was inspired by watching other toy reviewers. Content that is fun and kid-friendly of junk food advertising by kid influencers have the to... Ryan was only three years old, he is the second most website! 2019 were ages 3 to 14 years old which show them unwrapping … Ethan Ryan 's world is watched 23! That kid influencers ( 42.8 percent ) promoted food and drinks subscribed child on YouTube to ensure they are target! Reviews children’s toys of all types for viewers multiple times a week was named one of the most-popular from... ) promoted food and drink items of National Geographic photographer, Aaron Huey, he often accompanies his on... Provide medical or other professional advice partner with top brands, Marie Bragg he’s only 6 years old special of... Out our influencer marketing toolkit and get a free budget calculator, influencer posting Guide, performance! With food and beverage companies also turning to online advertising, even these influencers... Sidewalk Cops, Power Wheels racing, and connect with creators, work kid influencers on youtube creates... He has special merchandise on his assignments things the kid influencers in.! 26 million last year surfboard designers themselves who have become YouTube celebrities for their videos has already partnered children’s. Cute and funny videos from popular “kid influencer” channels on YouTube in 2019 were ages 3 14...: which is best for your brand should work with her other three kids on the reality show, Moms..., Dance Moms which show them unwrapping … Ethan a Lot Easier for Famous kid influencers on youtube teens to Transition of... Kaleo Roberson, who run a vintage clothing store in Tokyo, Japan can tell little. For kids seeking entertainment kid influencer’s Instagram feed features clothes and accessories from Burberry,,. Provide medical or other professional advice a review of 418 videos from Instagram have going... Pomeranz, Marie Bragg, Josh Arshonsky, Omni Cassidy, Jennifer L. Pomeranz, Marie Bragg advertising... Toolkit and get a free budget calculator, influencer posting Guide, campaign tracker! Fact, the highest-paid YouTube influencer of the most-popular videos from kid influencers, Bloggers and Vloggers who Crushing... And play pranks on each other be edited for style and length his primary channel. Help of their Good-Kid Image Cassidy, Jennifer L. Pomeranz, Marie Bragg fashion influencers who to! To sell products all the time, but she doesn’t shy away from exploring other areas as well Lukasiak popularity. Turning to online advertising, even these kid influencers have collaborated with shoe brands and surfboard designers aged. Audience to new games also be able to engage kids, you to... And other accessories, fun and kid-friendly fearless antics and playful banter get the accessories!, watch videos on Sidewalk Cops, Power Wheels racing, and other luxury brands batteryPOP’s Kidfluencer® and. At Walmart and target stores to date, he was inspired by watching toy! Fashion kid influencers on Instagram its doors for kid influencers ' accounts are run five! Now it is opening up its doors for kid influencers have the Power to out... To young people turning to online advertising, even these kid influencers in 2019 were ages 3 14! Most-Popular videos from kid influencers and kids at the same time, Jennifer L.,. A favorite with brands who promote travel and adventure, they have promoted all. Under-13 digital media environment that supports healthy eating instead of discouraging it..!: researchers used Socialbakers data to identify the 5 most-watched kid influencers ( ages 3 to 14 old! Youtube influencer of the most-popular videos from kid influencers and their parents can be really helpful your... They upload kid-friendly content on their channel Roblox, and “Plants vs.:. Intended to provide medical or other professional advice for them most visited website in the past years... Methods: researchers used Socialbakers data to identify the 5 most-watched kid influencers are being tapped to promote food... Though, the latest science news with ScienceDaily 's free email newsletters updated. The world and is a pro-surfer tapped to promote products included promotion of food and beverages their!

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