This case Samsung Electronics in 2005 focus on Samsung Electronics (Samsung), the flagship company of Samsung Group, was the world's largest memory chip maker and Asia's biggest electronics manufacturer. Samsung Case Study 1865 Words | 8 Pages. By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. The case examines the marketing strategy of Samsung in India. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the … Samsung Company is an important player in It provides a detailed account of Samsung's marketing strategies to garner more market share. The case examines Samsung's approach to product, pricing, distribution and promotion. FINDINGS Following Are The Findings Of the Study On The Topic MARKETING STRATEGIES OF SAMSUNG With the passage of time use of sophisticated software tools- ERP, Trend Data, Qualitative field inputs will increase and as a result forecasting would be better. This case study describes how Samsung Electronics transformed into a world-class company and the strategic challenges it faces as it looks to sustain its success in both developed and emerging markets. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Samsung's revenues accounted for 6.6% of Korea's GDP. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. 2. Samsung is there in the mobile industry from a very long time and is perfectly aware about […] Such similarity is based on the unitary leadership that influences corporate strategic direction and competitive advantages of the conglomerate’s and its subsidiaries’ operations. Well in this case reputation and experience counts a lot. Case 3: Samsung The Making of a Global Brand Marketing Management. In these ways, the marketing strategies implemented by Samsung boosted its image as a global brand and helped it establish as one of the top 3 players in mobile handset market. The mobile market is completely flooded with Android smartphones. However, Samsung cannot just reduce the prices because it has invested huge amounts in research and development, product innovation, human resource, marketing etc. W. Xie and L. Helen, "A Case Study:Innovation strategy asse ssment of the leading smartphone companies," in Innovation Conference (SIIC) , Suzh ou-Silicon Valley-Beijing Inte rnational, 2013. I. The paper "Marketing Strategy for Samsung Company" is a good example of a case study on marketing. Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea’s largest company or chaebol and the world’s second largest conglomerate by revenue, leading several industries in the world. It had strategic alliances with various global companies such as Sony, IBM, Microsoft, Hewlett Packard and Dell. Samsung Electronics Global Strategies Case Solution. Samsung Electronics Co.’s generic strategy and intensive growth strategies are similar to those of its parent company, the Samsung Group. The reason for this rank is because, competitors in the market offer similar features cell phones at half the price of Samsung. This association gave Samsung the much needed exposure and boosted its image worldwide. 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